Diseño de un modelo de negocio CANVAS en PYMES del sector textil en la provincia del Azuay enmarcado en el ámbito de responsabilidad como respuesta a la pandemia por el Covid-19

Abstract

The implementation of business models in the field of SMEs defines their organization so that both production and marketing processes are carried out efficiently, especially within what is defined as a "new normality" of activities due to the Covid-19 pandemic. The objective of this research work is to design a business model based on the CANVAS system for SMEs in the textile sector in the province of Azuay, in order to enhance production and sales processes to improve their financial statements affected by the Covid-19 pandemic. For this purpose, an exploratory-descriptive methodology was used with a quantitative approach, a nonexperimental and cross-sectional research design, with the purpose of analyzing the situation

of

a textile company in the city of Cuenca. The results obtained show several deficiencies among which are: absence of key activities with partners, need for implementation of digital marketing and poor organization of infrastructure and processes delay production processes. Concluding that, the implementation of a business model based on CANVAS would allow to improve productivity, to this is added the inclusion of the TDABC costing method to improve the production processes of the company. This leads to the conclusion that SME enterprises in the textile sector can improve their activities and compete with larger ones by having a good business and production organization