Diseño de un set de ilustraciones para una colección de camisas vaqueras

Abstract

This curricular integration project aims to develop a collection of illustrations to be applied to cowboy shirts. These graphics consist of a combination of animals and fruit plant arabesques from different regions of the country, which will be based on traditional rodeo and cockfighting events in Ecuador. The main goal of this project is to pay tribute to the Ecuadorian western culture through graphics that reflect the style of these events. Additionally, it aims to ensure the quality and durability of the product. Introducing an innovative product to the Ecuadorian market contributes to the country’s economy and cultural promotion. To develop this project, the Design Thinking methodology proposed by David Kelley has been followed, which consists of five stages: the first is to collect information to create a brief and document the problem through images. The second is to analyze the data and visualize it in a simple and graphic way to establish relationships and organize complex concepts. The third is to carry out the design and generate a brainstorm, separating and classifying the most viable ideas to work on the development of sketches. The fourth is to develop prototypes using product/service plans, highlighting new features and shaping possible solutions; followed by layout, where products are created according to what was proposed. Finally, the fifth and last stage is to validate the user experience regarding the use of the product and reflect on the lessons learned during the project’s development.