Impacto del Covid-19 en la liquidez del sector automotriz en el subsector de importación y comercialización de vehículos en la ciudad de Cuenca

Abstract

The purpose of this research is to determine the impact of the COVID-19 pandemic on the liquidity of the automotive sector, in the subsector of importation and commercialization of vehicles in the city of Cuenca. The period of analysis corresponds from 2018 to 2021; the sample corresponds to 27 companies in active status, which have started their economic activity until 2018 and belong to ISIC G4510.01. In order to develop this research, surveys were applied and analysis of liquidity ratios and statistical methods were implemented. The results of the liquidity ratios and the Student's t-test show that the subsector did not present a significant decrease in its liquidity; therefore, there is no impact that causes effects on the economic and labor environment in Cuenca. With the application of Pearson's correlation, the type of relationship between each liquidity ratio and the respective research variables was generated. On the other hand, 77.78% of companies stated that they had an improvement in their liquidity by applying strategies. The strategies that were most applied were promotions, reduction of expenses in the company and restructuring of liabilities. Additionally, with the application of the panel data method, it was found that there is significance when net working capital is taken as a dependent variable with the control variables of income and costs in the random model.