La efectividad de las campañas de seguridad vial desarrolladas por la Empresa Pública de Movilidad de Cuenca EMOV EP en el período 2014- 2020

Abstract

The social demands on actions that tend to reduce public problems such as the accident rate in traffic incidents, require efforts in the search for efficiency in public management. Given the multiple weaknesses in planning and the lack of knowledge about evaluation techniques that allow knowing the effectiveness of public policies such as road safety campaigns, it is pertinent to identify the effects of their implementation. This study analyzes the relationship between the dependent variable: traffic accidents, with two different variables that could have influenced their behavior: road safety campaigns, on one hand, and traffic control, on the other. The tool proposed in this research is the meta-analysis of the data from four road safety campaigns carried out by the EMOV EP, in the city of Cuenca, Ecuador: "It is better to prevent ", "Respect moves us", "Details that save" and “We take care of ourselves together." The results were defined from the data analysis in Excel spreadsheets and through the Jamovi software, which is a set of workbooks that facilitate the synthesis of the effect and generate statistical information. The results of the research demonstrated that the four road safety campaigns achieved a low level of significance and that their effect on the reduction of traffic accidents is minimal, leading to the conclusion that the use of communication campaigns as an instrument to reduce traffic accidents does not have significant variation.