Diseño de estrategias de innovación y participación local para la conservación de la alfarería a través del turismo. Caso de estudio parroquia San Miguel de Porotos, Azogues, Ecuador

Abstract

This study arises from the need to find alternatives for the revaluation and innovation of the pottery of the parish of San Miguel de Porotos through tourism. To achieve this, an in-depth diagnosis was carried out, which includes a mapping of actors and an exhaustive bibliographic review to obtain reliable information

about the community and its pottery activity. Then, with the realization of semi- structured interviews with both the pottery members and the authorities that are

part of the Parish GAD, the analysis of the current situation of pottery in the sector was obtained. Subsequently, the information collected was condensed for its respective analysis and strategy proposal. In addition, participatory workshops were held so that the innovation processes are endogenous, as a result of that, the main problems of pottery were identified. Therefore, strategies were prioritized through the tree of problems and SWOT analysis for the development of the portfolio of programs and projects based on innovation strategies and local participation, considering that the main thing is to maintain and transmit this technique, putting it in value through the promotion of cultural tourism. At the end of this project, it is expected that this technique will generate interest in the population and tourists who visit it. Keywords: crafts, tourism, San Miguel de Porotos, Innovation.