Estudio de factibilidad de mercado y financiero para la inversión de un bar restaurante temático en la ciudad de Cuenca

Abstract

The hotel establishments are a fundamental pillar to promote tourism in the country because they offer accommodation service to guests. With the passage of time the hotel sector has adapted to the needs and demands of consumers, so it is necessary to implement complementary services for the comfort of customers. Therefore, in addition to receiving income from lodging, there are other areas that contribute to the growth of a hotel, including food and beverages that must offer quality both in service and product. In this sense, when you innovate in services, this becomes an opportunity to attract new customers. While it is true, tastes, preferences, needs of consumers are changing and looking for exciting and different experiences, the need arises to carry out a study for the implementation of a themed bar-restaurant as an alternative to motivate tourists to consume a new product offered by the hotel. To achieve this, surveys will be carried out to know the market segment and finally, its feasibility will be analyzed. At the time of this study, reliable data will be available that will help the management of the establishment to know if the implementation of the themed bar restaurant in the Presidente hotel will have benefits or not. Keywords: Bar - themed restaurant. Hotel Presidente. Feasibility study. Hotel establishment. Cuenca.