Estudio de factibilidad para la creación de una empresa con oferta de astroturismo en el cerro Guagualzhumi

Abstract

Astrotourism is considered as a tourism of special interests to unite science, culture and leisure, where its main objective is to provide experiences significant, at the same time that it provides knowledge about the celestial vault. Chile is one of the pioneer countries in developing and providing services related to astrotourism, so this research considers this case as an object of study. At present, the new tendencies and preferences of the tourist, force the providers of this activity to innovate, project themselves and offer new alternatives that generate experiences. To achieve this goal, it has been proposed to astrotourism in the city of Cuenca, on the Guagualzhumi hill, a place with a lot of history and culture, and which also has its own elements for this activity, as a viewpoint that lends itself to the observation of the celestial vault. This degree work, through a quantitative study, presents the Degree of reception and preferences of national and foreign tourists interested in carrying out this activity. As a result of data processing in the surveys, it was possible to establish the convenient price to be applied for the operation of said activity. with app of relevant financial indicators such as IRR and VAN, it was possible to identify the project viability. Keywords: Astrotourism. Feasibility study. interest tourism specials. Innovate.