Propuesta de línea de diseño interior para el Grupo Ferretero del Austro aplicado en la ferretería: Comercial Banegas Padilla en la ciudad de Cuenca

Abstract

This degree project responds to the necessities of the Grupo Fe- rretero del Austro, which are to represent its corporate image in its sto- res and the lack of organization and good distribution in its commercial

areas and warehouses. The group is conformed by 8 specialized mem- bers in hardware and building materials, each one has different size and

sales volume, but all members share the same customer service system.

Another clear need in this field is the low level of intervention by a de- signer in a specialized hardware store with medium-small infrastructure.

There are self-service hardware centers with a large volume of sale that

have been intervened in interior design due to the customer service sys- tem and the size of its infrastructure. The objective is to present a pro- posal for an Interior Design Line for Grupo Ferretero’s premises applied

to Comercial Banegas Padilla, so that it can serve as a model for the group’s premises, using the existing corporate image. This project was prepared with the Design Thinking methodology because the process begins with a knowledge of the client, followed by the search for concepts that integrate the client’s needs. Ideation is the creative phase that, upon completion, begins the prototype or design proposal. The final results present a solution to the problems of the model premises to be intervened. Therefore, a reorganization of the distribution

of the spaces was carried out, a hybrid model was established as a sys- tem of attention to the public extending the front space destined to the

commercial area which allows having an adequate space for attention behind the counter and a greater percentage of self-service space.