Diseño de un modelo de negocio para la empresa de Transporte Ejecutivo Austrosur S.A., periodo 2021-2022

Abstract

The means of interprovincial land transportation that cover the Cuenca/Guayaquil route have been demanded by the citizens for many years, whether for commercial, family, tourist or other reasons, where users choose the means and the company with which to travel, being the executive transportation in buses one of the most used nowadays. By focusing on the company Austrosur S.A., which is in the introduction stage, the objective of this study is to evaluate the viability of the business model proposed based on characteristics valued by the market, which have allowed establishing a competitive advantage and a clear and differentiable value proposition, including the idea of technological innovation with a new channel for the sale and information of the service. For this purpose, an external analysis was carried out, evaluating the sector as well as an internal situational analysis of the company, both in terms of supply and demand. In addition to the approach of a market research with the use of statistical tools in order to know what is the behavior of users when traveling and what they value most of the service. Additionally, it is necessary to analyze financially and economically through indicators for which this study indicates to be profitable with an IRR of 13,87%. However, it is also important to take into account the possible risks that the model could present and to establish solutions and strategies to address them.