Diseño de un modelo de negocio B2B para la implementación de un nuevo canal de distribución digital de productos e insumos de peluquería para la empresa “X”, soportado en comunicación y transacción para peluquerías clasificadas en categoría A y B en las ciudades de Cuenca y Azogues, para el período comprendido entre 2020 y 2021

Abstract

Today the internet is one of the main sources of information and transactions for companies, technological progress has allowed companies worldwide to use digital platforms to maintain contact with customers, in this way the ways of satisfying needs have been diversified. and wishes of consumers with the use of the Internet, allowing permanent connectivity. The objective of this work is to design a business model focused on digitizing activities of the distribution process of a company that supplies beauty products, this model is focused on the B2B segment of the company and seeks to create a competitive advantage of easy purchase for the consumer. mentioned segment, all this based on a differentiated value proposal with improvements in customer service, sales and delivery time activities, guaranteeing ease of access to product information and purchase by customers. The model design process begins with a diagnosis of the current situation of the company and the industry where it operates, within the analysis key factors of success, competitors, supply, demand and commercial data of the company are studied that allow clarifying a starting point for the design of the business model, complementing the analysis with market research to facilitate decision-making. Finally, having carried out the analysis of the current situation together with the market study, the design of the business model is carried out with its respective action plan, which is economically and financially supported to know its feasibility and viability