La pérdida de identidad en el diseño interior hotelero en la ciudad de Cuenca (Ecuador)

Abstract

This work aims to carry out a brief analysis on the lack of identity in the Interior Design of hotel projectsin the city of Cuenca, this lack appears as a result of globalization in design projects. Talking about interior design with local identity or interior design with global identity could imply a uniform or varied proposal respectively, the outcome of this is a hotel architecture without personality, with a lack of identity.Generating projects with generic spaces, without their own characteristics, standardized, boring, monotonous and homogeneous results in a continuous destruction of their identity. A rich architecture with its own characteristics is being devalued due to the passing of many generations that have managed to transmit over the years a great legacy of their own construction processes with the use of local materials and with the application oftraditional technologies; This has currently been replaced by a new technology in which different characteristics stand out and replace any identity. The generation of hotel projects with an interior design in a globalized form is leading to have a generic architecture with a lack of its own characteristics, currently projects that have the same design characteristics as any project from another place can be easily identified, this only leads to have a nomadic architecture that contrasts with the customs and culture of a city.A close relationship must exist between this globalized architecture and a traditional architecture within the hotel interior design of the city since it is not a matter of maintaining an identity in the design based on not updating construction processes, what must be sought is to adapt to these generational design changes but maintaining its own characteristics and offering a unique architectural reading that allows users to identify a design as local and proper to a site.