Actualización del catastro de establecimientos turísticos de la cabecera cantonal de Gualaceo, Provincia del Azuay 2021

Abstract

The main objective of this research was to update the cadaster of establishments that offer tourist services in the cantonal capital of Gualaceo, province of Azuay, in the year 2021. This update aims to contribute to the tourism planning of the territory in question, as well as to decision-making by the Decentralized Autonomous Government (GAD) of Gualaceo. Also, the cadaster means a benefit for the tourist because it communicates the options of tourist services that improve their experience when visiting Gualaceo. To update the cadaster, a model file was proposed for it, the data requested by the Ministry of Tourism (MINTUR) was taken as a starting point to those who register in the Tourist Cadaster, to this data such as the Single Taxpayer Registry (RUC), main and secondary activities, social networks of the establishment and denomination of the commercial premises were incorporated. By means of the field visit technique, using the simple observation method, the establishments to be registered were identified first-hand and then applied a structured interview to the owners, employees or managers of the different commercial premises. The intervention project showed as a general result 183 cadastral premises, of which 152 belong to the classification of food and beverages; 17 to the classification of accommodation and 14 to the classification of operation and intermediation, it should be noted that there are no exclusively tourist transport companies in the cantonal capital of Gualaceo. The 185 businesses have been classified into three divisions: tourist, potential and non-tourist. The tourist ones correspond to the establishments that are in the Tourist Cadaster of the MINTUR 2021, the potential ones are those that meet characteristics of location, infrastructure and service, in addition, of not being registered in the MINTUR. Finally, the non-tourist ones are the commercial premises that do not have the aforementioned attributes. Considering the above, in the classification of food and beverage businesses there are 17 tourist, 65 potential and 72 non-tourist. While in the classification of accommodation there are 9 tourist and 8 potential. Finally, in the classification of operation and intermediation there are 8 tourist and 6 potential. Keywords: Cadaster. Gualaceo. Food and beverage. Accommodation. Tourist establishment. Potential establishment. Business, operation and intermediation.