Galería en la calle” propuesta de lineamientos para la creación de eventos culturales por medio de la comunicación estratégica

Abstract

The objective of this work is to develop an intervention plan for the creation of spaces that promote the realization of cultural events that encourage the growth of cuencano’s artists and the rest of the country, said plan will serve as a visual tool that will achieve the dissemination of the various types of art in the City of Cuenca, an example of this we can cite various events held in the city, which have allowed to promote the development of art in the city. There are several artistic collectives that for several years have been holding public events where they have exhibited their art, which has allowed them to achieve important national and international recognition in various areas of artistic expression such as painting or also known as graffiti, music, dance among others. Therefore, based on this, it is proposed to carry out a work that is aimed at a transformation at a social and cultural level where public spaces can be used that allow the development of live art scenes that change the idea of what is aesthetically correct, Therefore, the creation of communication tools, as well as cultural marketing tools, has been proposed in the same way, which constitute important strategies that promote the consumption and appreciation of the artist, as well as his works, which exist as a manifestation in society and for it to build culture and identity.