Diseño de Branding y Packaging para un negocio de ventas de artículos en la ciudad de Cuenca

Abstract

In this work, a Graphic Design solution is proposed and argued for a business focused on the sale of personal and household items, which needs to generate a brand identity. So the work tries to solve this case through the examination and proposal of each of the creative steps that allow generating the representative concept of the business through the application of the brief, So the work tries to solve this case through the examination and proposal of each of the creative steps that allow generating the representative concept of the business through the application of the brief, thanks to an interview with its owners; the generation of naming, by resorting to the creation techniques selected and specified in the document; and the creation of the graphic identifier duly supported by a theoretical base and exercises to obtain a creative response. These aspects were finally applied to the business in question.