Propuesta de rediseño de la arquitectura de información para el sitio web de la Dirección de Investigación de la Universidad de Cuenca (DIUC) por medio de las metodologías de experiencia de usuario

Abstract

Communication design can provide several criteria to optimize user experiences on websites, so that processes and information respond to the streamline of their activities. In this degree work, an implementation of communication and design applied to the user experience of research professors of the University of Cuenca is carried out. This project started from a communicative and art direction analysis, implementing methodologies that allow the user to get closer to making a comprehensive and participatory product, which considers their needs when using a website as part of their research processes. Based on the needs of the target audience, it is intended to propose improvements in the final result to create a proposal that supports researchers in their research processes. Among the main findings, this project showed that the current communicative links with which the research professors of the University of Cuenca interact do not generate complete satisfaction, so it is necessary to include innovative methodologies when making or updating a communication product or service. For the realization of future communicative proposals, it is advisable to apply the user centered design so that the needs of the target audience are known in depth, and key aspects such as the time involved in the reports, and the clarity of the follow up processes.