Propuesta de actualización del plan de desarrollo turístico para la parroquia Baños del cantón Cuenca, provincia del Azuay, período 2019-2023

Abstract

Baños parish located in the province of Azuay, Cuenca canton, is one of the most visited places in the city by both local and foreign tourists, mainly for the recognition of its hot springs. This influx of visitors to the parish reaffirms the need to have a Tourism Development Plan up to date in order to properly promote tourism activity and promote socio-economic, natural and cultural development for its population. This intervention project focuses on updating the tourism development plan of Baños parish. For its development, qualitative and quantitative analysis was carried out, which contributed to obtaining results, starting with field observation, bibliographic and content review from primary sources to know the updated situation of the parish. In this project, includes the supply analysis with a cadaster and inventory elaboration and tourist attractions registration, elaborated with the updated Methology of the Ministry of Tourism 2018; and demand analysis with registration of the visitor's profile before and during the pandemic produced by COVID-19 obtained through surveys carried out to visitors to the parish. With the information obtained and through participatory methodologies, a Portfolio of programs and projects covering a schedule and the required budget is proposed, in order to improve and promote the tourism activity of the parish, based on a problem matrix and SWOT analysis. Finally, the project is socialized with the members of the GAD of Baños parish is carried out, complying with strict biosecurity measures. This strategy allowed the partakers in the tourist activity and population of Baños parish, to review the proposal and to contribute with ideas to perfect it.