Creación de un cibermedio para la divulgación del cine en Cuenca

Abstract

In the present degree project: “Creation of a cybermedia for the dissemination of cinema in Cuenca”, it was described how to create a cybermedia: First, the theoretical background of digital communication, cyberjournalism, the convergence of the media, the journalism and social networks. Key aspects to understand what is a cybermedia and how to write for one. Second, the methodologies that were used were: The Canvas Method, to determine the viability of the implementation of the cybermedia, this determining through each of the phases required by the model. Another method used was the application of a survey with 83 indicators, whose questionnaire was proposed to people attending the Film and Philosophy Conference at the University of Cuenca, with the results obtained of the following variables of knowledge, attitude, and behavior. According to these three axes, the questionnaire was developed and applied to the selected sample. Third, some of these concepts were applied to the creation of the cybermedia on the “Wordpress” platform, where the theme that served as the basis was chosen for the website. And the categories that fed content to the website and its supporting social networks were determined; as well as, the contents that were specified in multimedia format.