Estudio de factibilidad técnico, económico y de mercado para la operación de servicios de tours en globos aerostáticos en la ciudad de Cuenca

Abstract

This thesis aims to develop a technical and market feasibility study for the operation of hot air balloon tour services in the city of Cuenca. The study was conducted by applying a quantitative and qualitative methodology, with the purpose of transferring the knowledge of the best practices and their application of such successful cases like those of Cappadocia, Turkey, and Teotihuacán México, to our proposal in the city of Cuenca. Data were collected through surveys and interviews in order to identify the feasibility and opportunity to generate air tours within the city of Cuenca. As a result of this study, the technical operation of this type of tours in the city of Cuenca reflects that it is acceptable as long as they comply with the requirements. Also, the presence of Net Present Value (NPV) and Internal Rate of Return (IRR) are very favorable, making the project attractive to investors. Finally, the project execution is perfectly viable and represents an opportunity for tourism development for the city of Cuenca, which will allow diversifying the existing offer. In addition, it would be a source of employment and well-being for society, without leaving aside the city of Cuenca from the air and appreciate its countless beauties. It is a matchless spectacle that could contribute to have a better perception of the city.