Incorporación de los negocios inclusivos (NI) como estrategia de creación de valor compartido, una nueva visión en la industria del reciclaje en la ciudad de Cuenca

Abstract

This article was born against the invisibility of Inclusive Businesses (NI), as an opportunity to provide both people with limited economic resources in a condition of vulnerability and for companies which constitutes an opportunity to obtain shared benefits. In this framework, it was considered to determine if the implementation of the strategy of the inclusive business by the companies contributes to the construction of the creation of shared value (CVC) with the recycling ventures. The research process was raised through the characterization of the Inclusive Business strategy by incorporating people from the base of the pyramid (BDP) in order to create shared value (CVC) for both parties. The present investigation is a cross-sectional study with a quantitative methodological approach and participatory. Also, it focuses on the literary revision of Latindex and Scopus articles. In addition, the analysis cases are the Cartopel and Adelca companies as buyers of recycled materials, the Association of Urban Recyclers of Cuenca (ARUC) and the Recycling Club as sellers. The highlight of the results is that the two companies have different realities. On the hand, Cartopel and of entrepreneurship from an economic approach and other hand, Adelca has as its vision an economic, social and environmental growth that allows the reduction of poverty and social cohesion