Propuesta de un plan de ventas para incrementar la rotación del producto Zhumir Pink de Corporación Azende en el mercado local Cuenca urbano

Abstract

This dissertation was carried out on the based on one of the products of the Corporation el Azende portfolio. Zhumir Pink has had a representative drop in sales at country level in the last years 2015-2016-2017-2018. A sales plan referenced to the product in question was made. The sales plan was developed for the urban Cuenca market, the aim of it is the increase in sales over the previous years. An analysis of the current situation was carried out, which has led strategies of hooking, merchandising and strategic alliances. In order to control and evaluate the sales plan, a monitoring and control system has been designed; which allows to adjust the strategies posed for the fulfillment of the objective.