Propuesta de modelo de negocios para la asociación participación social la “Gran Manzana” ubicada en la comunidad de “Agüilán” parroquia Guapán en la ciudad de Azogues periodo 2019

Abstract

The main objective of this research work is to desing a business model for the Social Participation Partnership La Gran Manzana in order to turn it into a reference academic product with a possible practical implementation whose execution depends on the partnership. Through a methodological analysis properly structured, the current situation of the partnership is determined using an interview that was applied to all the shareholders. In order to establish the products that have to be created, a survey was applied to a probability sample of the population from Azogues. Based on the analysis of the obtained data, a suitable business model is created for the partnership. The results determined that it is possible to prepare products made from apple like jam and liquor which will generate a profit that will benefit the members of the partnership as well as the community.