Plan de responsabilidad social empresarial basado en la norma del instituto Ethos aplicado al hotel Posada Ingapirca

Abstract

Posada Ingapirca is a family tourist Company that offers lodding and catering services, offering its national and foreing clients a pleasant and welcoming environment in the middle of the Cañar province Highland moors, next to the ruins of Ingapirca. This study tries to provide its owners with Corporate Responsibility Plan, by means of a situational diagnosis of the company, under the parameters of the Ethos Institute of Brazil, wich proposes parameters to develop the business activity in a profitable, sustainable and competitive way, with the purpose of benefiting the company, and all its public of interest (employees, suppliers, society, environment, among others). Therefore, after evaluating the degree of compliance with each of the indicators, this research is completed by providing recommendations in the form of strategies, tactics, plans and programs so that they can be put into practice.