Modelo de negocios para la empresa Home Deko en la ciudad de Cuenca para el periodo 2017-2020

Abstract

The objective of the present graduate work consists of a business model proposal for the company Home Deko in the city of Cuenca. The Canvas methodology allows the identification of critical points that affect the optimal performance of the company. This model proposes a competitive improvement with more efficient activities to gain a better position in the market.

The CANVAS method proposes an integral and visual business model for process improvement, analyzing different aspects of the business needed for the best performance. This method also analyzes this company as a whole giving itself a clearer vision; it also enables this company to adapt to changes happening around it and establishes firm path toward the set objectives.

The present work showed us favorable and adverse situations that the company is currently facing within the market, evidencing its strengths and weaknesses that allow to take the corrective measures such as a marketing plan, value proposal and internal controls that will help Home Deko's performance to get an important growth in the sector it serves - adapting more easily, maintaining market share and increasing total revenue