Propuesta de creación de dos rutas turísticas temáticas: de la caña y de las frutas, en el cantón Paute, provincia del Azuay

Abstract

The project of intervention "Proposal of creation of two thematic tourist routes: of the cane and the fruits in the parish of Paute, province of the Azuay" turns out to be of great importance for the tourist development and economic recreation of the place, knowing that Paute does not count on products that allow it to be part of the local tourist offer. For its execution it has been seen opportune to make a diagnosis of the current tourist situation of Paute parish, which is developed from a work-field and search of information in secondary sources that allows to have a clear idea of those services and infrastructure the parish has and that, within the field of tourism, they turn out to be facilities for the welcoming of visitors and tourists. In second place the design of the base line of the routes has been raised. To do so, it has been carried out a work-field in different sectors of the parish for the selection of tourist attractions that will be part of them, defining their potential, ranking, and their geographical delimitation to generate a proposal of innovative tourist activities. Part of the intervention project is the development of a broadcasting and promotion plan for its commercialization, consequently a mix-marketing has been planned, that is to say, the application of a strategy for the analysis of the product, square, price and promotion to obtain as final result two informative brochures of the routes.