Propuesta de un modelo de negocios para la Empresa Pastificio Nilo Cía. Ltda., periodo 2018-2021

Abstract

Pastificio Nilo is a company dedicated to the production and marketing of pasta, located in the City of Cuenca with a history of more than 33 years. The main objective of this business model is presenting for Pastificio Nilo a proposal for the design and implementation of sustained indicators in a balanced scorecard, which will evaluate organizational objectives and propose corrective actions, in order to increase productivity, level of sales and recognition in the market. The work done seeks to define guidelines for an adequate strategic planning which will be a tool to determine the goals of the organization supporting the diagnosis, analysis and the respective decision making. The business model was developed based on an improvement plan for the organization through a Balanced Score Card, which aims to improve and measure the degree of performance of the organizational processes, as well as the analysis of the current situation of the commercialization of noodles and an analysis of impacts and risks to observe its viability.