Modelo de Negocios para artesanos de mármol de la parroquia Sinincay – Miraflores para el período 2018 - 2021

Abstract

The art of marble carving is one of the most beautiful in the world, however, the passage of time and the emergence of industrialized companies, have become one of the main problems for those who still use their hands for manufacturing of true works of art. Therefore, we propose the development of a business model focused on improving the current situation of the marble artisans of the Sinincay - Miraflores Parish, studying the possibility of creating an own union of marbles that compete with better tools in the Cuenca market. The investigation begins with the search for the information necessary for the proposal of the model, however, being scarce, it proceeds to allow for the direct statements of those involved. Immediately, the results of the investigation are analyzed and their current situation is compared with the legal benefits that they had when being part of an artisan Guild. Then, after having studied the internal and external environment, we proceed to the development of the business model, taking into consideration five important plans that will help improve your current economic situation, such as: Strategic plan, Production plan, Operational plan, Marketing plan and Financial plan.