Modelo de negocios para el fortalecimiento de la empresa Tecnicentro del Austro. Período 2017 – 2021

Abstract

A business model allows the development of strategies to maintain a competitive advantage in the market, as well as contributing to the achievement of its corporate objectives. The objective of the present titling work is to establish a Business Model based on the Canvas methodology for the company “Tecnicentro del Austro”, which allows the same recovery and improves sales in the workshop services area. It begins with an analysis of the real situation of Tedasa through Fredd David's strategic planning methodology, which allows to know the strong and critical points, the external factors of Tedasa, and how these affect the decision-making of the same, since the company not having a strategic planning has not been able to fully grow. The study of the nine blocks of the business model proposed by Osterwalder and Pigneur recognizes the analysis of the areas of the company that influence the proposal of the model and the one that brings these characteristics to it, resulting in economic and financial analysis the feasibility of implementing it. The business model proposed as a theoretical and methodological basis for future projects of the company, it is a dynamic model that covers all areas of the same.