Propuesta de promoción y difusión de los atractivos turísticos de la parroquia Baños para el periodo 2016 – 2017

Abstract

The present work of intervention consists in the creation of a proposal of promotion and diffusion of the tourist attractions of the parish Baños, considering that the parish possesses resources of great importance such as: hot springs, church, gastronomy, square among other places that must Be encouraged to attract visitors for the local development of the parish. For this purpose, this research has a mixed qualitative and quantitative approach. For this will be developed a market study and analysis of each of the attractions of the parish Baños to know the current state in which they are and thus promote the attractions that have tourist facilities and thus meet the needs of visitors, Through the creation of this proposal based on a media plan and in this way make the appropriate promotion to capture and generate more tourist flow. Finally, the proposal of promotion and diffusion in the parish Baños will serve to publicize the attractions that it possesses, cultural manifestations, gastronomy among others. It is expected that this work will contribute to the tourist development of the area of intervention and in turn may be considered for its possible execution through the parish GAD of Baños.