Análisis de la evolución del valor económico agregado (EVA), período 2012-2014, de las PYMES del sector manufacturero de sombreros de paja toquilla en la ciudad de Cuenca

Abstract

The main objective of this research is to evaluate whether small and medium-sized enterprises (SMEs) in the “Straw Hats” industry in the city of Cuenca are generating or destroying value, through the application of the EVA model and its components. For the development of this work we considered a sample of four companies dedicated to the manufactureing of this product, using descriptive analytical research, by detailing the components of the Economic Value Added and the interpretation of the results obtained. An important aspect considered by the EVA model when it comes to valueing a company, is the rate required by the shareholder to invest in the business. For this approach, two perspectives were used: return on equity (ROE) and the Fixing Model Capital Asset Pricing Modified (CAPM). Based on the study, conclusions were drawn on the construction or destruction of value in the analysed companies; in the same way, strategies were proposed, in order to improve their added value.