Análisis de la semaforización de alimentos en cuenca - ecuador como un factor de cambio en tendencias de consumo y generación de un nuevo packaging, caso aplicado al producto Nutri yogurt (1000ml) de la empresa lácteos San Antonio C.A., en las tres principales cadenas de supermercados de la ciudad

Abstract

The so-called, citizen's revolution in Ecuador, is a political process that began in January 2007 and has produced several economic, social and legal changes in the country. This process, as mentioned for its leaders, establishes socialism of good living, which seeks the welfare of the people above the capital. (The Citizen, 2016) The health care of Ecuadorians has-been a major theme of the government of Rafael Correa, which is why the application of a nutritional traffic light in processed products, enable a understandable and timely information; this, because many diseases caused by poor diet in recent years have increased. The traffic light has affected several sectors of the food industry, one of them the dairy sector and to understand their involvement level, the study focuses on the analysis of sales Nutri Yogurt (period 2011-2015) Company "Lácteos San Antonio CA" in the city of Cuenca. Many companies in this industry did not see positive the standard, due to concerns about the possible drop in sales; but, it is shown, although the nutritional semaphore is Important for consumers, is not the component that determines the purchase or not purchase of yogurt.