Modelo presupuestario para la integración de la Responsabilidad Social Empresarial (RSE) en PYMES de servicio de limpieza general de todo tipo de edificios en la ciudad de Cuenca, caso práctico Austrolimpio Cía. Ltda.

Abstract

The project is oriented to offer a budget model with Corporate Social Responsibility (CSR) for SMBs (Small and Medium-sized businesses of general cleaning service for all type of buildings) to facilitate the management of the resources and demonstrate the extra benefits that the Company will acquire with the application of CSR.

For it is necessary to know the economic situation through several analysis, surrounding analysis, market analysis, strategic plan, horizontal and financial analysis of the balances from January 1st to December 31st of 2014 and finally a level of social responsibility analysis which the company work with. Results of each analysis and the realization of the Budget and strategic of social responsibility has helped to propose the different conclusions and recommendations that will allow improvement of the activities for the company.