Estrategias de difusión del patrimonio cultural edificado del Centro Histórico de Cuenca

Abstract

This research arises from the need to rethink conservation initiatives and management of the built cultural heritage of the historic center of Cuenca, providing tools link between citizens and their built cultural heritage through the dissemination. To achieve that an analysis of cases of different latitudes, as well as a diagnosis of what is currently happening took place on the subject of research to generate further dissemination strategies of the territory in question and apply an identified action. The methodology used is part of the research, participatory action at different stages and through different techniques of qualitative (focus groups and interviews) quantitative (surveys). After this techniques dialectical type are managed to synthesize the diagnosis (problem tree and SWOT matrix). Strategies are obtained from framed in citizen participation mechanisms and legal framework aligned to current planning instruments and diagnosis. A comprehensive strategy was obtained and three specific (cultural and educational, technological, institutional and conventional) that lead to nine projects. The investigative process demonstrates a clear state debt to the sector of culture and heritage and undoubtedly ignorance, lack of participation and citizen involvement and the need to segment the equity dissemination and build cultural indicators evaluation asset management processes.