Plan de comunicación para el posicionamiento de la imagen institucional de la Fundación de protección al enfermo de cáncer "Karen Tatiana" de la ciudad de Cuenca, agosto de 2015-enero 2016

Abstract

Communication is involved in any process of socialization, under the premise that everything communicates, it is important that it can not be relegated to a foundation. This intervention project involves implementing a communication plan aimed at the foundation "KAREN TATIANA" non-profit organization that provides support and assistance to children and youth with cancer. This communication plan is a basic scheme that allows develop an effective institutional communication, which responds to a joint strategic planning rather than isolated actions; through the development of different activities and management strategies such as digital and advertising platforms to achieve good management and strengthening communication channels both internal and external. With this tool you can optimize the image and communication of the foundation, design and specific lines of action for the entity. The ultimate goal is to position the image of the foundation in the social imaginary and thus raise awareness of the importance of a good communication at all levels, the benefits conferred and as a well managed plan can create bonds of support among various institutions the foundation.