Propuesta de un plan de negocio para la creación de una operadora turística online en el Azuay

Abstract

Tourism in Ecuador has increased in high percentages in the last few years. Recently, the touristic campaign “All you need is Ecuador” has been a hit for the foreign countries, that let more people to know more about this amazing country. That is the reason why many entrepreneurs have bet for this industry, and they had invested in this economic area. Nowadays, technology is a powerful tool for the new generations, which can connect people all over the globe. Also, people are using this powerful instrument to make business, because tons and tons of individuals can get in touch with the people they want based on their preferences, it means that one person can connect to others to only talk about their experiences about travelling and leisure and also can share multimedia documents of a certain destiny or to make reservations online as well. Therefore, the present monography is a document focused on the planning of a local online travel agency in Azuay, with no products but only the azuayos ones. This contains all the market information for its creation, such as: market analysis, operative plan, legal procedures and financial structure. In fact, these steps are very important to create an exclusive travel agency which works only through the web, with an interactive option to see the touristic multi-productive and beautiful Azuay province as it has never seen before.