Análisis del perfil del turista en el cantón La Troncal, provincia del Cañar

Abstract

This research entitled "Analysis of tourist´s profile in La Troncal city, Cañar´s province” arises from the need and importance of knowing the profile of the people who arrive to La Troncal. Tourists are the component that give movement to the touristic system. They demand touristic services, facilities and other complementary services from a destination. If you don´t know it, How can you offer, promote and get the Tourism´s development?. La Troncal city is the economic center of Cañar´s province, There are many touristic places in this area and It is the only city of Cañar with a tropical climate. For this reason La Troncal arouses the interest of many tourists. In this research paper It has been made a descriptive and explicative research throughout of the analysis and interpretation of the obtained results obtained. Also It has been used a quantitative and qualitative method with their different techniques such as survey, interview, records and direct observation. The purpose of this research paper is to know the characteristics of the visitors such as their place of origin, motivation, the length time of the stay, the services request and more, so La Troncal city can use this information to develop and increase the touristic offer to foreigners. In addition with the conclusion of this essay is to promote a research culture in the city; because It´ll serve as a base for the design of new projects to the social, economic and tourist development of the La Troncal.