Creación de un sistema gráfico para aplicar sobre autos basado en la iconografía de la cultura Jama Coaque

Abstract

The present thesis is oriented to a graphic design system to the customization of vehicles, being that a relatively new expression that about seven years ago has been expanded in Ecuador. To demonstrate that a new form of cultural expression exists to show a new life style, for the fans of this wave. The purpose of the personalization of automobiles is to satisfy the owner visually or audibly. However this tendence is product of a cultural syncretism influenced by globalization that has become a foreign esthetic. What this project pretends to be is to make design a thread conductor to generate graphics, taking as a base the iconography of the Jama Coaque culture (Ecuador) and mix it with a geometrical illustrative and conceptual style, making it a mean to establish the sense of belonging to the Tuning movement, and come up with an esthetical option in the market, I denoted an exclusive Ecuadorian graphic that transmitted sensations by taking a unique a esthetic and turning vehicles into desired and admired objects and by these means intensify the concept of originality, distinction and build up an ecuadorian pride gradually eradicating foreign style waves.