Elaboración de un proyecto de inversión para la implementación de una granja avícola para la Empresa Italimentos Cia. Ltda.

Abstract

ITALIMENTOS started operating in a small place of Cuenca City. The food industry in Ecuador is one of the fundamental pillars of the national economy. Italimentos want market penetration with chicken products, for propose the implement a poultry farm in the Yunguilla because is an ideal place for the implementation of farm. At have its own poultry farm of the company will: Provide high-quality products to consumers. Getting international quality certifications. Increase the value chain of the company. When studying the demand is taken into account: More than half of the population eat beef and chicken because these are the most sold in the Azuay and cheaper Italimentos has a great reputation and the 68% of the population would be willing to buy new goods which represent a competitive advantage. RECOMMENDATIONS By implementing this project should keep in mind that not only must compete with chicken producers also with beef producers. It should take into account that the sale price is not higher than the competition. Use the institutional image to introduce new products, to do this use the same distribution channel currently used Italimentos.