Modelo de gestión basado en el cuadro de mando integral para el sector automotriz de motocicletas, aplicado a la Empresa Indian Motos Inmot S.A.

Abstract

The lack of consolidated information for decision-making and have no management tools to monitor and control the mission and vision are properly aligned with the strategic objectives of the company, the implementation of a management model arises through Balanced Scorecard.

The aim of this study is to develop a scorecard to Managerial level for Indian Motorcycles that allows to monitor effectively the strategies in the short and medium term, achieving control deviations which do not meet the objectives as well as maximizing the use of resources available to the company.

To carry out this work began by gathering information that the company has with respect to the essential characteristics such as the legal framework and the story in the national and international market. In this way we will proceed to do a SWOT analysis for the determination PROSPECTIVE strategic objectives and means of control.

The development of the proposed Balanced Scorecard will identify what the key factors to be analyzed and improved so that the company can in all functional areas to join forces to achieve compliance objectives, and that management take timely decisions are driven the development of continuous improvement.