Andino Vélez, GermánAndrade Serrano, María Eulalia.Ríos Coello, Nancy YolandaParra A., Raúl2014-06-272014-06-271981-02-01http://dspace.ucuenca.edu.ec/handle/123456789/12991application/pdfspaopenAccesshttp://creativecommons.org/licenses/by-nc-sa/3.0/ec/AdministraciónPublicidadbachelorThesis