Diseño Gráfico -Pregrado

Permanent URI for this collectionhttps://dspace-test.ucuenca.edu.ec/handle/123456789/317

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Browsing Diseño Gráfico -Pregrado by Subject "Adulto mayor"

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    Campaña publicitaria para concientizar sobre el respeto y solidaridad hacia los adultos mayores en el cantón Cañar
    (Universidad de Cuenca. Facultad de Artes, 2026-04-02) Cantos Montero, Jennyfer Estefanía; Torres Díaz, Esteban Teodoro
    This degree project develops an advertising campaign focused on raising awareness about respect and solidarity toward the elderly in the Cañar Canton. Through the use of communication strategies and visual resources, it seeks to sensitize young people to the importance of valuing and recognizing the significant role that older adults play in our society. The project proposes an empathetic and participatory approach that promotes inclusion, intergenerational respect, and reflection on everyday attitudes toward the elderly.
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    Elaboración de un sistema señalético para la fundación de ayuda al adulto mayor Rikuna Kuyay del cantón Gualaceo
    (Universidad de Cuenca, 2025-03-20) Guamán Bautista, Christian Adrián; Becerra Domínguez, Mario René
    This work aims to develop a signaling system for the Foundation of help to the elderly Rikuna Kuyay of the canton Gualaceo, Ecuador. In this sense, a document has been prepared that records the process carried out using the methodology of Paul Harris and Gavin Ambrose that consists of 7 phases. The first phase where the theme and the target audience were defined. In the second phase, the process of investigation and identification of possible obstacles was developed. Third, the ideation or generation of ideas phase was carried out. In the fourth phase was carried out the prototyping or materialization of ideas for previous revisions. In the fifth phase we have the selection process, evaluation of possible solutions. Sixth, the implementation and delivery phase to the customer was developed. In the last phase, it was analyzed if the proposal has met its objectives, while identifying improvements that can be applied in the future. On the other hand, the study focused on older adults and the importance of creating an inclusive signage that adapts to the needs of such users. Therefore, through the methodology it was possible to meet the expected objective, since each stage allowed the learning and the solution of problems that during the realization of the work were solved in an appropriate way, achieving to fulfill the objective of communicating and orienting within the physical space of the determined institution.