Diseño Gráfico -Pregrado

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Browsing Diseño Gráfico -Pregrado by Subject "Abejas"

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    Campaña gráfica sobre la importancia de las abejas en nuestros entornos
    (Universidad de Cuenca. Facultad de Artes, 2026-03-04) Gutiérrez Arichávala, John Sebastián; Becerra Dominguez, Mario René
    The objective of this capstone project was to elaborate a graphic proposal for a promotional campaign about the relevance of bees in our environment. In this document, the decision-making process and the factors that influenced it will be explained, as well as the steps and tools used. Section one will be the justification, delimitation, and conceptual foundations. Section two explains the methodology based on William Wells' "Advertising: Principles and Practice" (2006). Finally, section three details the ideation, the creative execution, the development of the graphic line, the prototyping, and the different products to finish with the testing and the lessons learned throughout this project.