Browsing by Author "Samaniego Dumas, Diego"
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Item Alternativa de Comunicación en Audiovisuales (Video) para las escuelas de Cuenca(1998) Matute S., Sonia Catalina; Samaniego Dumas, DiegoItem Análisis comparativo de la producción técnica, coordinación periodística en los espacios informativos y comparación de la programación de las emisoras: Ondas Azuayas y Sonoonda(2016) Mejía Otavalo, José Alberto; Peñaloza Fernández, Guido Patricio; Samaniego Dumas, DiegoThe research "Comparative analysis of technical production, coordination and comparison of programming stations Onda Azuayas and SonoOnda in Cuenca during February and December," started with a historical overview of the two selected stations, through the analysis of bibliographic communication text, it contemplates: the theory of agenda setting and its effects according to the Marcos’ Avalos analysis, agenda setting with the empirical method by López Escobar, how news is made by Manuel Lopez, the theory construction of the agenda by Miguel Rodrigo Alsina, language radio by Danniel Cohen and Martha Pereyra, the production process by Andrea Holgado and production formats by Mario Kaplun. Later interviews were conducted in depth to people who re close to the media. With the objectives, the professional profile was determined, description of the functions of production, coordination in news journalism and characterization of the issues addressed in the same spaces. Finally, the data showed: lack of designation of tasks and responsibilities of each area of work, inequality in the comparison of the two media and the existence of technical and logistical shortcomings in the radio.Item Análisis crítico del discurso del nacionalismo en las noticias de prensa deportiva durante encuentros internacionales de la selección ecuatoriana de fútbol: el caso de El Mercurio y El Tiempo(2017) Bernal Pillaga, Fabricio Andres; Samaniego Dumas, DiegoThe nationalistic discourse has a great potential to manifest itself in the context of association football, the most popular sport in Ecuador. This study aims to identify the nationalistic manifestations found in this country's sports journalism discourse. Similarly, the researcher aims to find the specific ways in which these discourses express themselves. This investigation focuses on an analysis of the news articles found in the Ecuadorian daily newspapers El Tiempo and El Mercurio, one day before and one day after each of the Ecuador National Team's South American Russia World Cup 2018 qualifying matches in the year 2015 against Argentina, Bolivia, Uruguay and Venezuela respectively. The researcher uses the methodology of Critical Discourse Analysis to determine the existence of an allusion to nationalistic discourse. Thus, the author identified a clear allusion to nationalistic discourse in different expressions that refer to a semantic relationship between the nation and the national football team, an homogenization of the Ecuadorian citizens around the national football team, representations of national symbolism and an accentuation of antagonisms and rivalries between national teams in football.Item Análisis de la comunicación externa de la gerencia regional Austro del Ministerio de Turismo en referencia a los proyectos turísticos(2012) Calle Calle, Juan Andrés; Ibarra Chimbo, Marielba Ibarra; Samaniego Dumas, DiegoItem Análisis de la influencia de los medios de prensa latina en España con respecto a la mujer migrante(2010) Pesántez, Patricia Marcela; Samaniego Dumas, DiegoItem Análisis de la información sobre el ALCA (Area de Libre Comercio de las Américas a través del diario El Mercurio de la ciudad de Cuenca, durante el mes de marzo del 2002(2003) Rodríguez Muñoz, Mónica; Villa Parra, Dolores; Samaniego Dumas, DiegoItem Análisis de la retórica en el discurso noticioso sobre el tema migración Azuaya en la prensa escrita Cuencana caso: Diario el Tiempo(2008) Cárdenas Carrión, Valentina; Samaniego Dumas, DiegoItem Análisis de la trayectoría periodística de Eliécer Cárdenas y su influencia en el pensamiento crítico de la sociedad, como editorialista y columnista(2006) Pineda Guillén, Mario Vicente; Ochoa Ulloa, Marco Danilo; Samaniego Dumas, DiegoItem Análisis de los antivalores presentes en las series de dibujos animados los Simpson y Futurama presentes en la cuarta temporada(2006) Fajardo Pasán, Nubia Patricia; Samaniego Dumas, DiegoItem Análisis del discurso político en radios AM y FM de Cuenca y su incidencia en los estudiantes de comunicación social de la Universidad de Cuenca(2008) Saavedra Abril, Marco Vinicio; Samaniego Dumas, DiegoItem Análisis formal y de contenido de las revista ilustradas que se publican el Ecuador y sus ingerencias socio-culturales(2001) Abril Delgado, Jorge Orlando; Jiménez Pauta, Luis Mario; Samaniego Dumas, DiegoItem Aproximación conceptual en torno al logotipo de Cuenca de los tres últimos gobiernos locales(2010) Fajardo Calle, María Margarita; Samaniego Dumas, DiegoItem Auto protección y comunicación ciudadana: Incidencia de la comunicación para afrontar situaciones de riesgo en los barrios de Cuenca(2009) Brito Guerrero, Graciela; Palacios Quiroz, Carlos; Samaniego Dumas, DiegoItem Canales de comunicación interna en Electro Instalaciones para optimizar la prestación de servicios(2013) Idrovo Suárez, Verónica del Cisne; Samaniego Dumas, DiegoPublic Relations are responsible for creating and maintaining relationships between the public and the organization, creating communication strategies to lead them achieve a common goal. Having a suitable environment within a same Organizational Culture is really important due to the fact that it will allow employees to feel job satisfaction partaking in the organization. So, human resources can feel a sense of belonging, committing them to constantly improve the organization development. Internal Communication must allow having a proper feedback for the internal condition of the organization because that will lead achieve corporate goals through sent messages in proper channels, depending on the goal it is looking for. The Internal Communication manager must know the effectiveness of each communication channel to avoid not only having unambiguous information, but also misunderstandings. The diagnosis can draw us know the Communication Channels and the management of the indoors communication of Electro InstalacionesA& A. Furthermore, it will lead us detect potential troubles and provide recommendations to improve the management of communication and achieve its goals.Item Cómo el Mercurio y el Comercio On Line afrontaron la cobertura de desastres ocasionados por las lluvias en la vialidad del Azuay(2008) Bermeo Galarza, Ernesto Oswaldo; Samaniego Dumas, DiegoItem Comunicación interna en la empresa Marcimex de la ciudad de Cuenca(2013) Verdezoto Bravo, Franklin Estuardo; Samaniego Dumas, DiegoWithin Marcimex company, whose business is marketing appliances wholesale and retail, we saw the need for an analysis of internal communication within the institution, because this type of communication is vital, as it encompasses the image and growth thereof. Internal communication is critical in this institution, as they try to achieve goals together, informing all employees of what is happening in the company, for this, in this paper, there is provided: concepts, definitions, objectives internal communication and internal communication in organizations, all this was to get familiar with the company Marcimex. To address internal communication in the company, according to this research are used as communication tools in ascending or descending order, that is why, that was identified in this paper the types of internal communication tools and objectives thereof, the as described communication barriers that exist in the company, to make way for the analysis and results of the tools and internal communication barriers, through a survey to measurable attributes, and to draw conclusions as results this analysis.Item Comunicación interna, una mirada desde las organizaciones comunitarias: análisis de caso Asociación Agropecuaria “Santa Teresita” cantón Guachapala periodo septiembre-enero 2018(2019-04-30) Cárdenas Hoyos, Mayra Katherine; Samaniego Dumas, DiegoThe present investigation has as purpose to present the look that the community organizations have regarding the systems of internal communication, presented in this work as one of the main tools that the groups have to transmit their values, vision and objectives. The research compiles the analysis of the problems of internal communication in the Agricultural Association "Santa Teresita", during the period September-January 2018, and the perception that its members have regarding the role of internal communication, identifying cultural and hereditary processes that are of great value for the proper development of the Association. It reflects on the main problems that arise from internal communication and tries out solutions so that the actors adjust to the corporate strategy and the teams are sufficiently effective and productive to successfully reach the projected objectives, with the essential support of the adequate communication channels. The concepts that are detailed in the text are merged with the findings and conclusions presented in this research, determining the characteristics of the organization through the process of observation and direct participation, relating to the knowledge acquired in the educational process supported by the above approaches. The research seeks to serve as a starting point for organizational change in companies where communication is not a priority.Item Comunicación para el desarrollo a través de la radio, una estrategia para la minería sustentable en Zamora Chinchpe(2010) Enriquez Jaya, Isabel María; Samaniego Dumas, DiegoItem Comunicación popular con orientación participativa en las parroquias de San Juan, San Bartolomé y Ludo, en el período Enero-Diciembre del 2006(2007) Uzhca Encalada, Luis Manuel; Samaniego Dumas, DiegoItem Creación de una revista comunitaria en el cantón el pan, perteneciente a la provincia del Azuay(2015) Vera López, Diana Alejandra; Sigcho Poma, Walter Oswaldo; Samaniego Dumas, DiegoThis project involves the creation of a community magazine in the canton El Pan in order to generate a communicational space that fosters community participation and organization of its inhabitants. To begin the project, a team of fifteen people, who were the executors of community magazine, called Cascarilla, because the exploitation of this plant became for some decades in the source of income for the inhabitants settled Canton. In relation to developing mechanisms it was necessary to conduct training and group work so that the people themselves are the actors to generate the contents of the magazine, in order to reflect their needs, problems, everyday life and the preservation of their traditions. That is, the project emphasizes the participation and pre-feed (feed-forward), where the recipient is active in the information and execution of the medium, in this way, the slogan chosen by the members of the project was: A project from and for the community. With the creation of community magazine we could show that this type of communication helps generate integration and participation that allow foster the development of a community. Thus it verified that community communication projects are mainly aimed at the transformation of reality.
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