Browsing by Author "Morocho Lituma, Sandra Patricia"

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    Análisis financiero de una estación de servicio local y su impacto en el crecimiento de la empresa, período 2008-2012
    (2013) Alvarez Bonilla, Katherine Maricela; Morocho Lituma, Sandra Patricia; Rivera Ochoa, Blanca Catalina
    This study is meant to analyze through financial analysis methods, the information shown in the financial statements of “Estación de Servicios del Ausstro Cía. Ltda.” during the period 2008 -2012, in order to determine the efficiency level in the operations of the business and therefore contribute in the decision making process. Once the vertical, horizontal and financial ratios techniques were applied on the financial statements, it is advisable to pay major attention on the cash flow, because of the reduced margin of coverage of the current assets facing short term obligations. The reduced profit is a result of high operational and financial expenses and especially high debt level of the business. These factors increase the risk of “Estación de Servicios del Ausstro Cía. Ltda.” among others in the same area. Up to 2012 the debt level is 87% while the average in this industry is 55%. Since most of the debt comes from the partners of the business, it is advisable to capitalize these obligations, in order to reduce the debt reaching 54%, and improving substantially the solvency ratio, the efficiency of the operational management and the results and achieve in this way the sustainable growth of the business in the long term.