Diseño Gráfico -Pregrado

Permanent URI for this collectionhttps://dspace-test.ucuenca.edu.ec/handle/123456789/317

Browse

Now showing 1 - 20 of 39

Campaña BTL para promover el turismo del cantón Arenillas aplicado en la ciudad de Cuenca
(Universidad de Cuenca, 2020-05-19) SANCHEZ VALAREZO, IVAN EDUARDO; Carrión Andrade, Galo Bernardo
In our country, turism is essential for the economy, according to the Ministry of Tourism in 2017, international visits reached 1,617,914 people, and it is expected that by 2020, it will reach 2 million people, also in 2017, almost half a million people were employed, generating jobs in different sectors. In addition, Ecuador is a recurring winner of international tourism awards and recognitions, mainly in the World Travel Awards, which puts our country in the sights of people looking for a place to vacation or even reside. Local tourism is also fairly considered as a source of income, several Ecuadorian people take advantage of holidays to travel different destinations offered by our country, thus moving the national economy. For this reason, cities and cantons recognize the importance of showing themselves and attracting people, tourists and investors, to activate development and the economy. In this project, an innovative campaign is proposed which seeks for new media to introduce the charms of Arenillas canton, with ideas that goes beyond the traditional ones, as the advertising spots, which had been handled previously and did not provide the expected results; rather, direct strategies in which people actively participate in the campaign and help to spread and promote this canton through word of mouth or through social networks and thus, persist in the minds of the public.
Campaña publicitaria para incentivar la visita y uso deportivo del “Parque Guataná” en la ciudad de Cuenca y desestereotipar a los deportistas
(Universidad de Cuenca, 2024-03-12) Alvarez Quinde, Christian Josué; Carrión Andrade, Galo Bernardo
This capstone project focuses on creating an advertisement campaign to promote Guataná Park in Cuenca, de-stereotyping athletes, and exploring the role of Graphic Design in promoting public spaces dedicated to BMX, skateboarding, and skating. The research analyzes the athletes needs, their values, and their impact on the community, developing a design strategy that seeks to transmit the emotion and energy of these sports. The campaign uses dynamic illustrations to highlight the essence of the place and digital and print media for comprehensive coverage. This research will contribute to graphic design by providing insights into the effective use of visual communication to promote participation in urban spaces dedicated to extreme sports, strengthening connections between the culture of these sports and the community in general.
Campaña publicitaria para visibilizar los trastornos de ansiedad y depresión en la ciudad de Cuenca, Ecuador
(Universidad de Cuenca, 2023-02-17) Ullaguari Segovia, Kelibeth Anahis; Carrión Andrade, Galo Bernardo
This curricular integration work aims to develop the graphic proposal for a mental health campaign on anxiety and depression disorders in Cuenca, Ecuador. Section one determines the justification, delimitation and conceptual foundations, bases for the start of the project. The second section explains the chosen methodology and a detailed description of each of its stages. The process of this project is carried out thanks to the advertising principles of William Wells (2006) and the creative processes of the Design Thinking methodology, of which five fundamental stages were defined. The first includes the information gathering phase that is divided into virtual research, interview and a focus group session. The second stage is the definition, which thanks to the tools for designing the brief, market segmentation and elaboration of the advertising strategy, helps to establish the conceptual bases and limits of the project for the construction of the message. In section three, thanks to tools such as peer review, mood board and sketching, the ideation phase is carried out. In the fourth, they carry out the advertising arts, the table of advertising objects and the construction of the advertising pieces, resulting in the preliminary arts of the TIC’u. To finish this section, the campaign products are evaluated through a test and with this the appropriate corrections for the final arts are obtained. To complete the development of this project, the lessons learned from it are described and the processes to be improved are recognized.
Desarrollo de una campaña comunicacional para el proyecto Huertas de la Buena Vida
(Universidad de Cuenca, 2021-11-18) Cordero Molina, María José; Carrión Andrade, Galo Bernardo
The following degree work will develop the design of a communications campaign for the project “Huertas de la Buena Vida”. It will be designed to inform the population, and incentivize active participation, generating a multitude of benefits locally. Using a methodology developed by William Wells as a base, several design tools were used to help guide various processes, ranging from the collection of information to the creation of the media plan.As a result a variety of graphic pieces were obtained for the campaign as well as the plan to implement them in the media.
Desarrollo de una campaña publicitaria para el artista musical Miles Morales de la ciudad de Cuenca
(Universidad de Cuenca, 2025-04-30) Morales Tapia, Juan Cristóbal; Carrión Andrade, Galo Bernardo
This graduation project focuses on the creation of an advertising campaign to promote the musical content of Cuencano artist Miles Morales, which incorporates new technologies and traditional Graphic Design techniques. The research analyzes the artist's needs, values, and impact on the local art scene to develop a strategy aimed at conveying the originality and creativity that can be used to promote art. The campaign uses short videos to emphasize the use of streaming platforms and is implemented on the most popular digital media for comprehensive reach.
Desarrollo de una propuesta de branding, elaboración de manual de marca y propuesta de una campaña publicitaria en redes sociales para ADINEA (Asociación para el Desarrollo Integral del Niño Excepcional del Azuay)
(Universidad de Cuenca, 2024-03-06) Carrasco Piedra, Martina; Carrión Andrade, Galo Bernardo
This capstone project aims to establish a new logo proposal, a brand and advertising manual for ADINEA (Association for the Comprehensive Development of Exceptional Children of Azuay). A key part of this project was the methodology used to reach the concept, as well as the entire path that was taken to transform an idea into a tangible proposal. The final design was obtained thanks to the implementation of several tools from the design thinking theory, which were also vital to conceptualize the communication and advertising tone of the brand, which will be reflected in both the logo and the user manual. Two design methodologies were used to structure the project, one from Ellen Lupton and the other from Ambrose-Harris. Within this analysis, qualitative research techniques were also implemented to obtain information from the school, some of these were interviews, focus groups and field investigations. To conclude, this work has been developed with the spirit of helping ADINEA move forward, which is why its current situation had to be studied in order to make a proposal faithful to the reality of the institution and thus be functional.
Diseño de afiches para la concientización sobre el maltrato infantil en la ciudad de Cuenca
(Universidad de Cuenca, 2023-03-05) Pinero Vivar, Nathalia Rafaela; Carrión Andrade, Galo Bernardo
This graduation project is developed with the purpose of creating an awareness campaign about child abuse and its consequences within the city of Cuenca, Ecuador. This document declares the information obtained through an exhaustive investigation on the subject to be addressed, the project’s development is carried out thanks to the guidance of the methodology proposed by David Kelley, Design Thinking.
Diseño de campaña digital para dar a conocer y salvaguardar los modismos y términos tradicionales del habla cuencana
(2020-01-03) Zeas Alvarez, Henry Francisco; Carrión Andrade, Galo Bernardo
The following graduation project focuses on the design and development of a communication campaign, which uses digital media such as social networks, to generate a creative space to safeguard and disclose the tradition that includes the use of either idioms or archaic phrases from Cuenca speech. Using the methodology proposed by William Wells, the digital communication campaign called “Morlaquizate” was developed. The project was carried out in three steps: first, a careful study upon idioms, their influence and current usage. Next, analysis of the collected data, and finally a graphic proposal for the ensuing campaign.
Diseño de campaña social para promover la inclusión de estudiantes con discapacidad intelectual en el Colegio Benigno Malo
(2018) Domínguez Montenegro, Paola Estefanía; Carrión Andrade, Galo Bernardo
Inclusive education in Ecuador has been tried to implement with the support of international agreements, with the main purpose of generating suitable educational environments. In order to strengthen this process, the Ministry of Education created around 140 units of “Apoyo a la Inclusión” across the country, to ensure the curricular adaptation, accompany its development and provide technical, methodological and conceptual support. Despite all the measures taken by the Ministry, the inclusion process has been flawed. Largely due to the lack of training and availability of information for parents and teachers. According to experts, each institution should take responsibility for the needs that their students could present. This project includes the study of learning processes at the Benigno Malo School-a fiscal institution directly linked to the unit of “Apoyo a la inclusión”-through interviews with its authorities and teachers. With this information, a social campaign was developed, which uses the strategy of providing useful data to teachers, parents, and students with the aim of promoting and facilitating inclusion processes. During the design, the brand and graphic line were developed for different advertising objects in digital and printed media. This proposal also includes illustrations, media planning, publication lines for social networks and the campaign budget, that is, all the material necessary for its implementation, a stage in which it is recommended to obtain the support of education specialists.
Diseño de interfaz gráfica de una aplicación móvil turística del Centro Histórico de Cuenca
(Universidad de Cuenca, 2025-09-01) Agudo Carreño, Mateo Nicolas; Carrión Andrade, Galo Bernardo
This project focuses on the design of the graphic interface of a mobile application that provides updated information on the main tourist attractions of the Historic Center of Cuenca. The application was created to promote tourism and facilitate access to information for national and international tourists between 25 and 35 years old, and therefore improve the experience of tourists. Jesse James Garrett's methodology, organized into five planes—Strategy, Scope, Structure, Skeleton, and Surface—guided the development of the project. In the first phase, information was collected on user requirements and preferences, which allowed defining the user needs and objectives of the application. After this, content requirements and functional specifications were established, which allowed the information architecture and low-fidelity wireframes to be evaluated by the users. Finally, the style guide was defined, which was applied to all screens, and the application was prototyped. The final product is an interactive prototype that simulates the operation of inCuenca.
Diseño de interfaz y experiencia de usuario para el servicio efectivo desde mi celular, sistema de dinero electrónico
(2017) García Alvaro, Luis Iván; Carrión Andrade, Galo Bernardo
This article describes the process, methods, and outcomes of a project that included multiple usability testing and prototype iterations to propose a GUI and UX for “Efectivo desde mi celular” (Cash in my cell phone) an e-money service established in Ecuador since 2014. The project explores how a human-centered design approach can help identify and solve real needs and expectations of users strengthening a service that has to face a low adoption of use from people, that may result in the termination from the Central Bank of Ecuador despite the multiple advantages it has to offer. The outcome of this project includes a completely redesigned product and service for Millenials population and establishes a starting point for considering larger audiences as well as suggestions for future implications and improvements not only for the GUI, but for the features the service could offer. Finally, this article shows what a human- centered design approach might look like within the economic and technological sector.
Diseño de la línea gráfica conceptual para el desarrollo de un cortometraje, sobre los efectos negativos de la migración
(2014) Suarez Ortuño, Jonathan Josué; Torres Díaz, Esteban Teodoro; Carrión Andrade, Galo Bernardo
This project proposes the innovate a commercial shop in Cuenca, through the design of a ceiling using textiles as the main element for design, creating a mix of materials to create new forms and thus motivate changes in other shops or any space to be redesigned. Generate such ceiling using a natural fiber such as jute, a biodegradable and recyclable material, characterized by not saturate the space and creates an unobstructed view of the environment, obtaining a unique, creative and different zone; which helps draw the user's attention, encouraging them to enter the store, thus achieving the design to stay longer in the mind of the user and is recognized as a new benchmark for commercial design ecofriendly.
Diseño de la página web de la Agencia Cromodesing
(2010) Flores Cordero, Santiago; Carrión Andrade, Galo Bernardo
Diseño de páginas web aplicado a la Fundación Manos Solidarias
(2009) Dávila Zamora, Juan Pablo; Carrión Andrade, Galo Bernardo
Diseño de tramas y paletas cromáticas para la fabricación de Wallkas a través del trabajo colaborativo, para su comercialización en el mercado Cuencano
(Universidad de Cuenca. Facultad de Artes, 2025-10-08) Torres Coronel, Natalia Elizabeth; Carrión Andrade, Galo Bernardo
This capstone project focuses on the design of 10 pattern systems and the proporsal of 10 color palettes for the production of wallkas, through the analysis and exploration of the graphic systems applied in textiles traditionally used by the Saraguro community, based on this exploration and experimatation, and by employing the basic concepts of graphic design, the project seeks to generate new pattern systems for their subsequent application in wallkas, with aim of proposing a new and distinctive aesthetic for the Cuenca market. The methodology applied in this project follows the textual/contextual approach proposed by Jordi Llovet. The model developed by the author allows for the use of diverse processes trough which information will be obtained from interviews with local references in craftsmanship and design, as well as the collection of valuable visual data that will inform the crucial development stage of this project. As a result, 10 digital prototypes of wallkas were produced, each incorporating one of the 10 pattern systems created, along with the corresponding color palettes proposed for each design.
Diseño de un personaje guía, para multimedia educativo para la enseñanza de la historia
(2011) Ayala Mora, Patricio; Carrión Andrade, Galo Bernardo
Diseño de un producto editorial como recurso didáctico para la enseñanza del abecedario a niños de 5-8 años con dislexia
(Universidad de Cuenca. Facultad de Artes, 2026-03-06) Moreno Calle, Tatiana Elizabeth; Carrión Andrade, Galo Bernardo
This undergraduate thesis focuses on the design and production of a didactic editorial resource aimed at facilitating alphabet teaching for children aged 5 to 8 with dyslexia. The project arises from the need to mitigate learning and emotional barriers through a proposal that prioritizes typographic legibility and effective visual association. The research is based on a qualitative approach that integrates field tests and experimental validation methods, structured into three fundamental sections: the first establishes the theoretical foundations and justification of the topic; the second describes the documentary research, field work, and problem analysis; and the third develops the ideation, design, and technical production process. The creative phase integrated analog illustrations with digital post-production to achieve an organic and functional aesthetic. Prototyping employed a modular grid and interactive die-cutting, culminating in high-fidelity production via laser cutting and UV printing on triplex board. Finally, validation with the target audience demonstrated that the tool serves as an effective pedagogical support for grapheme decoding and the reinforcement of confidence during the initial learning stages.
Diseño de un recurso editorial ilustrado con actividades recreativas para la exploración emocional y creativa en jóvenes adultos
(Universidad de Cuenca, 2021-04-19) Rivadeneira Suárez, María Belén; Carrión Andrade, Galo Bernardo
This document exposes the research, conceptualization and development of an illustrated editorial project that combines emotional and creative education focused on young adults. Within the design methodology, that of Ambrose and Harris was chosen in order to achieve the editorial product as the objective of the project in a linear way, however its essence as such is diversified into different branches and design perspectives. Through the project, it is about addressing the theme of the hero’s journey to link the story of the reader who becomes a user within the content of the book, which was designed with the narrative structure of the twelve moments that the hero faces within a epic story archetype, in this way the visual part was created that gives interaction to the content of the libero and clearly portrays the narrative and life cycle as a contribution to the emotion within the people. For the creation of this editorial resource within the first scope of the project, the peer review was key to understanding the intention of this literary and interactive genre, reviewing three authors and creatives.
Diseño de un sistema señalético para el Santuario de la Virgen del Rocío del cantón Biblián
(Universidad de Cuenca, 2025-03-19) Paguay Guallpa, Edison Alexander; Carrión Andrade, Galo Bernardo
This project aims to develop a signage system to improve the orientation and movement of visitors to the Sanctuary of the Virgen del Rocío located in the Biblián canton, this temple is an important cultural epicenter and point of tourist interest, because it is built in The tip of the Zhalo hill and its particular style of construction inspired by neo-Gothic architecture have made it a destination that attracts national and foreign tourists. That is why the sanctuary was declared Cultural Heritage of the State by the National Institute of Cultural Heritage of Ecuador on July 30, 2007. The design of the system seeks to optimize accessibility to the sanctuary and its various areas, improving the experience of visitors and respecting the architectural and natural context of the place. The project includes pictograms and supports that adapt to the characteristics of the space to achieve a harmonious integration. . with the temple environment.
Diseño de una campaña publicitaria educativa para prevenir contagios de VIH en la ciudad de Cuenca
(Universidad de Cuenca, 2024-03-12) Gutiérrez Gaibor, Paúl Fernando; Carrión Andrade, Galo Bernardo
This project aims to develop a proposal for an educational campaign to prevent future HIV infections in the province of Azuay through the use of tools and the approach of two methodologies we proceeded to the analysis of the cantonal landscape with respect to campaigns conducted within the urban area, coming to establish key points for the proper development of this campaign and its main graphic line. The methodology proposed by William Wells allowed the establishment of key objectives for the project which, together with methodologies presented by Thomas Russell and Ronald Lane, led to proposals on the communicative tone of the campaign and the main elements that the project should have, culminating with a solid graphic proposal for its implementation in the future. This work was carried out mainly with the interest of helping and supporting health causes that are not being evaluated today, and that through a thorough analysis and research, solutions can be proposed on a larger scale.

Browse

Browsing Diseño Gráfico -Pregrado by Author "Carrión Andrade, Galo Bernardo"