Diseño Gráfico -Pregrado

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Browsing Diseño Gráfico -Pregrado by Author "Carchipulla Llivichuzhca, Nelly Cristina"

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    Diseño y producción de un video documental sobre la Ruta de las Guitarras de San Bartolomé
    (Universidad de Cuenca. Facultad de Artes, 2026-02-25) Carchipulla Llivichuzhca, Nelly Cristina; Carpio Padilla, Patricio Ismael
    This graduation project focuses on the design and production of a documentary video that explores the "Ruta de las Guitarras" (Guitar Route) of San Bartolomé, delving into the history of its artisans while integrating collage techniques with motion graphics. The aim is to foster interest in the history and preservation of the guitar route, as well as the commercialization of its products. The process is built upon the audiovisual design methodology of Rafael Rafols and Antoni Colomer, alongside the methodology of Roland Montaño, Santiago Rojas, and Roberto Landivar for the composition of collages with motion graphics. The structure of this work is divided into three sections: the first section defines and justifies the topic, establishing the conceptual foundations and delimiting the scope of the documentary. The second section describes the documentary and field research, as well as an analysis of the problem. Finally, the third section develops the pre-production, production, and post-production processes. Pre-production begins with ideation, a stage involving moodboards, storytelling, a step-outline script, and an initial conceptualization of the collage; additionally, a technical script and shooting plan were developed as recording guides. Production involves recording content and taking photographs for the digital composition of the collage pieces, using software such as Adobe Photoshop, Adobe Lightroom, and Adobe After Effects. In the post-production phase, all audiovisual resources were assembled using Adobe Premiere and Adobe After Effects. To conclude, a validation process was conducted with a group of students and music enthusiasts via the Zoom platform. Following the completion of the previous stages, the documentary video was published on YouTube and Facebook.