Diseño Gráfico -Pregrado

Permanent URI for this collectionhttps://dspace-test.ucuenca.edu.ec/handle/123456789/317

Browse

Browsing Diseño Gráfico -Pregrado by Author "Barreto Huanga, Lenin Omar"

Filter results by typing the first few letters
Now showing 1 - 1 of 1
  • No Thumbnail Available
    Item
    Diseño de una pieza de motion graphics sobre la elaboración del sombrero de paja toquilla de la chola cuencana
    (Universidad de Cuenca. Facultad de Artes, 2026-03-06) Barreto Huanga, Lenin Omar; Carpio Padilla, Patricio Ismael
    This graduation project aimed to design a motion graphics piece that communicates the process of crafting the chola cuencana toquilla straw hat, to contribute to the dissemination and revalorization of this artisanal craft as part of the cultural heritage of the city of Cuenca. The project was aimed at a young adult audience aged 25 to 35 with an interest in cultural content. It was distributed through digital platforms such as Instagram and TikTok. For its development, the methodologies Design for Motion by Austin Shaw and Animated Storytelling by Liz Blazer were applied, structured into the stages of research, ideation, visual design, production, and implementation. The research phase included interviews with an artisan and surveys of the target audience, which enabled the definition of a straightforward visual narrative and an appropriate graphic style to communicate the artisanal process. The audiovisual piece was developed in vertical Full HD format, using flat design illustration, voice-over narration, and ambient music. Finally, through a focus group, it was evident that the piece clearly conveyed the main message, with both the visual style and the narration receiving positive evaluations. In conclusion, the project demonstrates that motion graphics is an effective tool for communicating cultural processes and strengthening the dissemination of artisanal heritage in digital environments.