Diseño Gráfico -Pregrado

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Browsing Diseño Gráfico -Pregrado by Author "Bacuilima Romo, María Emilia"

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    Diseño de un producto editorial ilustrado con técnicas análogas para la preservación de la medicina ancestral, plantas medicinales y las ceremonias andinas ecuatorianas en Cuenca
    (Universidad de Cuenca. Facultad de Artes, 2026-03-02) Bacuilima Romo, María Emilia; Espinoza Mendez, Edgar Marcelo
    The objective of this thesis is to design an illustrated publication, developed using analog techniques, aimed at preserving and disseminating the ancestral medicine and ceremonies of Ecuadorian Andean cultures, with an emphasis on the context of the city of Cuenca. The project arose from the need to generate visual and editorial records that document this traditional knowledge, which, although still relevant today, is mainly transmitted orally and through direct practice. The research was conducted using a qualitative approach, with quantitative support, integrating interviews with taitas, mamas, and specialists, field observation in traditional markets and ceremonial spaces, as well as surveys aimed at a young adult audience. This process allowed us to understand the Andean worldview, the ritual and medicinal use of plants, and to recognize appropriate ways of communicating this knowledge through editorial design, without losing its cultural or symbolic meaning. As a result of research and graphic experimentation, a dual-reading book structured in two parts is proposed. The first part is a theoretical section that contextualizes ancestral medicine and its cultural and spiritual foundations; the second part focuses on a practical dimension, consisting of illustrated plates on medicinal plants, traditional diseases, and forms of preparation. The product integrates naturalistic illustration made with analog techniques, documentary photography, and handcrafted pages made with natural fibers, seeds, and recycled materials, strengthening the relationship between content, materiality, and message. In this way, the project demonstrates that graphic and editorial design can function as a tool for cultural preservation, capable of translating ancestral knowledge into a clear, sensitive, and coherent editorial object with educational, cultural, and symbolic value.