Turismo-Pregrado

Permanent URI for this collectionhttps://dspace-test.ucuenca.edu.ec/handle/123456789/65

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Browsing Turismo-Pregrado by Author "Pesántez Loyola, Sandra Elizabeth"

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    Manual operativo de procesos para empresas de transporte turístico, caso Cotratudossa
    (2016) Camposano Tapia, Paola Fernanada; Serrano Campoverde, Byron Andrés; Pesántez Loyola, Sandra Elizabeth
    The tourist transport companies serve an important sector of the economy in the city of Cuenca. To achieve its objective should have an efficient, comfortable and safe transportation, but equally, they must have administrative tools for detailed, orderly, systematic and comprehensive information on all instructions, responsibilities and information about operations or activities taking place in the organization. The research results allowed to establish that the tourist transport companies do not currently have defined a management system that identifies the mission, vision and objectives that show their real expectations, which reveals the lack of a structuring process that has led companies to stagnation in growth, because they have not used their resources for continuous improvement and the pursuit of providing excellent service and high quality, which provide added value to their users and likewise meets the market requirement. The purpose of the research was to propose a manual operational procedures that focused on tourist transport companies, allowing the systematization and the order of developing activities with the proper operation on every department, defining the obligations.
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    Propuesta de un plan de negocio para la creación de una operadora turística online en el Azuay
    (2016) Riera Cajamarca, Jimena Estefanía; Pesántez Loyola, Sandra Elizabeth
    Tourism in Ecuador has increased in high percentages in the last few years. Recently, the touristic campaign “All you need is Ecuador” has been a hit for the foreign countries, that let more people to know more about this amazing country. That is the reason why many entrepreneurs have bet for this industry, and they had invested in this economic area. Nowadays, technology is a powerful tool for the new generations, which can connect people all over the globe. Also, people are using this powerful instrument to make business, because tons and tons of individuals can get in touch with the people they want based on their preferences, it means that one person can connect to others to only talk about their experiences about travelling and leisure and also can share multimedia documents of a certain destiny or to make reservations online as well. Therefore, the present monography is a document focused on the planning of a local online travel agency in Azuay, with no products but only the azuayos ones. This contains all the market information for its creation, such as: market analysis, operative plan, legal procedures and financial structure. In fact, these steps are very important to create an exclusive travel agency which works only through the web, with an interactive option to see the touristic multi-productive and beautiful Azuay province as it has never seen before.