In Baños parish of the Cuenca canton there are a wide variety of plants which have been grown for several decades ago and they are an important part of the parish’s culture. However, these plants have disappeared or decreased its cultivation in the best of cases.
This research aims to share information of plants, through the design an agrotourism project in the Baños parish in order to contribute to the conservation of ancestral crops of the parish.
The design of this project is based on the business plan model in order to guide its implementation. In addition, it carried out a survey in order to determinate the feasibility level and to know the visitors’ wishes and preferences about the agrotourism which will be used as a reference in the project approach.
