Turismo-Pregrado

Permanent URI for this collectionhttps://dspace-test.ucuenca.edu.ec/handle/123456789/65

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Browsing Turismo-Pregrado by Author "Ávila Vélez, Tania Karolina"

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    Estudio de factibilidad para la creación de una empresa con oferta de astroturismo en el cerro Guagualzhumi
    (Universidad de Cuenca, 2022-07-21) Bravo Arévalo, Estefanía Priscila; Ávila Vélez, Tania Karolina
    Astrotourism is considered as a tourism of special interests to unite science, culture and leisure, where its main objective is to provide experiences significant, at the same time that it provides knowledge about the celestial vault. Chile is one of the pioneer countries in developing and providing services related to astrotourism, so this research considers this case as an object of study. At present, the new tendencies and preferences of the tourist, force the providers of this activity to innovate, project themselves and offer new alternatives that generate experiences. To achieve this goal, it has been proposed to astrotourism in the city of Cuenca, on the Guagualzhumi hill, a place with a lot of history and culture, and which also has its own elements for this activity, as a viewpoint that lends itself to the observation of the celestial vault. This degree work, through a quantitative study, presents the Degree of reception and preferences of national and foreign tourists interested in carrying out this activity. As a result of data processing in the surveys, it was possible to establish the convenient price to be applied for the operation of said activity. with app of relevant financial indicators such as IRR and VAN, it was possible to identify the project viability. Keywords: Astrotourism. Feasibility study. interest tourism specials. Innovate.
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    Evaluación de nivel de conocimiento financiero de los micro emprendedores en establecimientos turísticos privados en las zonas rurales de la ciudad de Cuenca
    (Universidad de Cuenca, 2023-10-23) Delgado Guartan, Romel Ismael; Orozco Atancuri, Josué Andrés; Ávila Vélez, Tania Karolina
    This research contemplates the importance of financial knowledge in micro entrepreneurs in rural areas of the city of Cuenca, specifically in private tourism ventures. This study had a quantitative approach of descriptive scope, where a sampling was carried out with a minimum percentage of response to the total of tourism enterprises in rural areas of the city of Cuenca, there are 87 establishments that are in operation according to the cadaster of the Ministry of Tourism of the year 2022. Therefore, a test was carried out on the tourism micro-entrepreneurs of the mentioned area, as a tool to validate the data collected and respond to the hypothesis raised in the research, "The lack of financial knowledge in the micro-entrepreneurs of the rural areas of the city of Cuenca could cause economic instability in their tourism businesses". Therefore, the results of the research show the valuation of the financial knowledge of tourism micro-entrepreneurs and the use of financial tools for the management and administration of their businesses. Keywords: financial knowledge, micro entrepreneurs, tourism ventures, rural areas